data-layer-events

This package pushes Google Analytics type events onto Google Tag Manager's dataLayer variable. It cleans up after each push by null-ing keys that aren't used and supports nonInteraction events.

Setup

Setup Google Tag Manager Variables for:

• genericCategory
• genericAction
• genericLabel
• genericValue
• genericNonInteraction

For example:

Then create a Trigger for genericEvent. Like this:

Finally create Tag that combines all of these. Like this:

Usage

dataLayer = require('data-layer-events');
 
// Fire a normal, interaction event
dataLayer.event('Category', 'Action', 'Label', 'Value');
 
// Fire a non-interaction event
dataLayer.nonInteractionEvent('Category', 'Action', 'Label', 'Value');