@metarouter/ajs-starter-kit

AJS Starter-Kits package

Analytics.js is a specification designed to standardize event tracking for web analytics, advertising platforms, marketing tools, and much more. By utilizing Analytics.js and its event methods, you will create a rich, actionable data set from your website, mobile app, server, and other sources. It is particularly useful for tracking the pages or screens your users visit, the actions they take on your property, and whether the user has been identified previously.

2025-08

• Amazon DSP CAPI
• Meta CAPI
• Linkedin Ads - Conversions (BETA)

2025-07

• ActionIQ
• Adobe Experience Platform - Interact (BETA)
• Microsoft Advertising (BETA)
• Blueshift
• Button
• Clinch
• Commission Junction
• Criteo
• HubSpot (BETA)
• Magellan AI
• Merkle
• Microsoft Ads
• Movable Ink - Customer Data
• Nextdoor - CAPI
• Perion
• Podscribe
• Rakuten Conversions (BETA)
• Ringier Axel Springer Poland (BETA)
• Reddit Ads
• Ringier Axel Springer Poland
• Roku
• RTB House (BETA)
• Salesforce CDP
• Snapchat - CAPI
• TheTradeDesk Conversion Events
• TheTradeDesk Firstparty Advertiser Data
• TikTok
• The Trade Desk - Conversions
• X Ads - Web Conversions

2025-06

• Kochava (BETA)
• Kochava IdentityLink (BETA)

2025-05

• Amazon Kinesis (BETA)

2025-04

• Amazon Data Firehose
• Yahoo Enhanced Attribution (BETA)
• Yahoo Pixel API

2025-03

• Amplitude

2025-02

• AWIN
• Moloco Commerce Media

2025-01

• Google BigQuery
• Iterable (BETA)

2024-12

• Google Analytics 4 (Collect) (BETA)

2024-11

• Convert (BETA)
• Innervate
• Zeotap (BETA)

2024-10

• Acuity Ads
• Adobe ID (BETA)
• Amnet (BETA)
• Amobee
• Amperity (BETA)
• AppsFlyer Android
• AppsFlyer iOS
• Customer.io
• Google Ads - Conversions
• Google Analytics
• Firebase (BETA)
• Heap (BETA)
• Impact Radius
• InMarket (BETA)
• Lytics
• MIQ (Xandr) (BETA)
• Mixpanel
• Movable Ink (BETA)
• Pinterest Ads
• Pinterest CAPI
• Podsights (BETA)
• Roomvo (BETA)
• Snapchat Ads
• VideoAmp (BETA)
• Xandr

2024-09

• CM360 - Floodlights (BETA)

2024-08

• Webhooks
• Nextdoor

2024-06

• Google AJSID Segments (BETA)

2024-04

• Azure Blob
• Google Analytics 4

2024-03

• Snowflake (BETA)

2024-02

• Google Cloud Storage (BETA)
• Google Pub/Sub
• Kafka
• Amazon S3
• Treasure Data (BETA)

2023-12

• Bloomreach CDP
• Braze
• Google Ads (BETA)

Kit Name	Date	Latest Note
Amazon DSP CAPI	2025-08	Version: 1.0.0 Stable Release
Meta CAPI	2025-08	Version: 1.7.0 Updated event_time key mapping
Linkedin Ads - Conversions (BETA)	2025-08	Version: 0.3.0 Replaced enrichment with Lua mapping, defaulted currency to 'USD'.
ActionIQ	2025-07	Version: 1.3.0 Updated Lua timestamp fallback logic to use input.timestamp
Adobe Experience Platform - Interact (BETA)	2025-07	Version: 0.8.0 Replaced context.traits with traits.
Microsoft Advertising (BETA)	2025-07	Version: 0.3.0 TABLE_SLICE custom function usage.
Blueshift	2025-07	Version: 1.1.0 Replaced context.traits with traits.
Button	2025-07	Version: 1.1.0 Replaced context.traits with traits.
Clinch	2025-07	Version: 1.3.0 Replaced context.traits with traits.
Commission Junction	2025-07	Version: 1.3.0 Replaced originalTimestamp with timestamp
Criteo	2025-07	Endpoint updated to https://sslwidget.criteo.com/s2s/v2/event
HubSpot (BETA)	2025-07	Version: 0.4.0 Replaced context.traits with traits.
Magellan AI	2025-07	Version: 1.2.0 Replaced context.traits with traits.
Merkle	2025-07	Version: 1.3.0 Replaced context.traits with traits.
Microsoft Ads	2025-07	Version: 1.1.0 Replaced context.traits with traits.
Movable Ink - Customer Data	2025-07	Version: 1.3.0 TABLE_SLICE custom function usage.
Nextdoor - CAPI	2025-07	Version: 1.3.0 Replaced context.traits with traits.
Perion	2025-07	Version: 1.0.0 Stable Release
Podscribe	2025-07	Version: 1.1.0 Replaced context.traits with traits.
Rakuten Conversions (BETA)	2025-07	Version: 0.1.0 Beta Version Rakuten Conversions initial release
Ringier Axel Springer Poland (BETA)	2025-07	Version: 0.2.0 Replaced context.traits with traits.
Reddit Ads	2025-07	Version: 1.5.0 Replaced context.traits with traits.
Ringier Axel Springer Poland	2025-07	Version: 1.1.0 Replaced context.traits with traits.
Roku	2025-07	Version: 1.2.0 Replaced context.traits with traits.
RTB House (BETA)	2025-07	Version: 0.3.1 Replaced context.traits with traits.
Salesforce CDP	2025-07	Version: 1.2.0 Replaced originalTimestamp with timestamp
Snapchat - CAPI	2025-07	Version: 1.4.0 Replaced context.traits with traits.
TheTradeDesk Conversion Events	2025-07	Version: 1.3.0 Replaced originalTimestamp with timestamp
TheTradeDesk Firstparty Advertiser Data	2025-07	Version: 1.2.0 Updated Lua timestamp fallback logic to use input.timestamp
TikTok	2025-07	Version: 2.4.0 Replaced context.traits with traits.
The Trade Desk - Conversions	2025-07	Version: 1.0.0 Stable Release
X Ads - Web Conversions	2025-07	Version: 1.1.0 Replaced context.traits with traits.
Kochava (BETA)	2025-06	Version: 0.1.0 Beta Version Kochava non-identify initial release Moved the identify event to its dedicated starter-kit: kochava-identitylink
Kochava IdentityLink (BETA)	2025-06	Version: 0.1.0 Beta Version Kochava IdentityLink initial release
Amazon Kinesis (BETA)	2025-05	Version: 0.1.0 Beta Version Amazon Kinesis initial release.
Amazon Data Firehose	2025-04	Version: 1.0.0 Stable release
Yahoo Enhanced Attribution (BETA)	2025-04	Version: 0.4.0 Deprecated
Yahoo Pixel API	2025-04	Version: 1.3.0 Friendly name updated
Amplitude	2025-03	Version: 1.2.0 Added API_URL param to accommodate Amplitude's EU residency server
AWIN	2025-02	Version: 1.0.0 Stable release
Moloco Commerce Media	2025-02	Version: 1.0.0 New Event: session_started -> Mapped to Moloco's LAND event (web) New Event: application_open -> Mapped to Moloco's LAND event (mobile) Updated Event: screen -> Mapped to Moloco's PAGE_VIEW or HOME event based on input.name and/or input.properties.name (mobile) Updated Event: order_completed -> Added mapping for Moloco's shipping_charge field using MetaRouter's properties.shipping (web & mobile) Stable release
Google BigQuery	2025-01	Version: 1.1.0 Adding support for table overrides
Iterable (BETA)	2025-01	Version: 0.4.0 Add user agent and ip to default and order_completed stanzas Remove redundant properties-dataFields mapping from identify events
Google Analytics 4 (Collect) (BETA)	2024-12	Version: 0.4.0 Added user property expression for anonymousId.
Convert (BETA)	2024-11	Version: 0.3.0 Added new deduplication parameter for all events, tid
Innervate	2024-11	Version: 1.0.0 Updated friendly name Stable release
Zeotap (BETA)	2024-11	Version: 0.4.0 Added new mapping for context_country
Acuity Ads	2024-10	Version: 1.1.0 Added header Accept-Encoding: application/json
Adobe ID (BETA)	2024-10	Version: 0.2.0 Added header Accept-Encoding: application/json
Amnet (BETA)	2024-10	Version: 0.2.0 Added header Accept-Encoding: application/json
Amobee	2024-10	Version: 1.1.0 Added header Accept-Encoding: application/json
Amperity (BETA)	2024-10	Version: 0.2.0 Added header Accept-Encoding: application/json
AppsFlyer Android	2024-10	Version: 1.2.0 Added header Accept-Encoding: application/json
AppsFlyer iOS	2024-10	Version: 1.2.0 Added header Accept-Encoding: application/json
Customer.io	2024-10	Version: 1.1.0 Added header Accept-Encoding: application/json
Google Ads - Conversions	2024-10	Version: 1.3.0 Added header Accept-Encoding: application/json
Google Analytics	2024-10	Deprecating kit
Firebase (BETA)	2024-10	Version: 0.2.0 Updated header Accept-Encoding: application/json
Heap (BETA)	2024-10	Version: 0.2.0 Updated header Accept-Encoding: application/json
Impact Radius	2024-10	Version: 1.2.0 Added header Accept-Encoding: application/json
InMarket (BETA)	2024-10	Version: 0.2.0 Added header Accept-Encoding: application/json
Lytics	2024-10	Version: 1.1.0 Added header Accept-Encoding: application/json
MIQ (Xandr) (BETA)	2024-10	Version: 0.2.0 Added header Accept-Encoding: application/json
Mixpanel	2024-10	Version: 1.2.0 Added header Accept-Encoding: application/json
Movable Ink (BETA)	2024-10	Version: 0.2.0 Added header Accept-Encoding: application/json
Pinterest Ads	2024-10	Version: 1.1.0 Added header Accept-Encoding: application/json
Pinterest CAPI	2024-10	Version: 1.2.0 Added header Accept-Encoding: application/json
Podsights (BETA)	2024-10	Version: 0.2.0 Added header Accept-Encoding: application/json
Roomvo (BETA)	2024-10	Version: 0.2.0 Added header Accept-Encoding: application/json
Snapchat Ads	2024-10	Version: 1.1.0 Added header Accept-Encoding: application/json
VideoAmp (BETA)	2024-10	Version: 0.3.0 Added header Accept-Encoding: application/json
Xandr	2024-10	Version: 1.1.0 Added header Accept-Encoding: application/json
CM360 - Floodlights (BETA)	2024-09	Version 0.4.0 Friendly name renaming Description and color updated
Webhooks	2024-08	Version: 1.0.0 Stable release
Nextdoor	2024-08	Version: 1.0.0 Stable release
Google AJSID Segments (BETA)	2024-06	Renaming to Google AJSID Segments
Azure Blob	2024-04	Added SAS Token
Google Analytics 4	2024-04	Version: 1.1.0 Added session data: session ID, session Count Added Engagement Time In Milliseconds
Snowflake (BETA)	2024-03	Enabled playbook
Google Cloud Storage (BETA)	2024-02	Removed Identity
Google Pub/Sub	2024-02	Removed Identity
Kafka	2024-02	Removed Identity
Amazon S3	2024-02	Removed Identity
Treasure Data (BETA)	2024-02	Initial release; beta.
Bloomreach CDP	2023-12	Marked as stable version: 1.0.0
Braze	2023-12	Marked as stable version: 1.0.0
Google Ads (BETA)	2023-12	Marked as unstable version: 0.1.0