Facebook / Meta Conversion API for Next.js
Next.js wrapper for Facebook's Conversion API
Facebook / Meta Conversion API for Next.js
This package helps you implement Facebook Conversion API in Next.js.
It includes an API route handler for sending server-side events to Facebook and client-side functions to trigger the events.
Facebook recommends sending events with Facebook Pixel and the Conversion API with the same event id to match duplicated events.
Therefore, we have added the option to enable standard Facebook Pixel events in this package, where we handle duplicated events out of the box.
Support Next.js API routes on both Vercel and AWS Amplify.
Install
NPM
npm install @rivercode/facebook-conversion-api-nextjs
Yarn
yarn add @rivercode/facebook-conversion-api-nextjs
1. Create Next.js API Route
pages/api/fb-events.js
import { fbEventsHandler } from '@rivercode/facebook-conversion-api-nextjs/handlers';
export default fbEventsHandler;
Add Facebook Access Token and Pixel ID
.env
FB_ACCESS_TOKEN=accessToken
NEXT_PUBLIC_FB_PIXEL_ID=pixelId
NEXT_PUBLIC_FB_DEBUG=true # optional
Read more here on how you can get your access token and pixel id.
2. Load Facebook Pixel (Optional)
This is only needed if you want to fire standard Pixel Events.
Add Facebook Pixel Provider & Script
pages/_app.js
import { FBPixelScript, FBPixelProvider } from '@rivercode/facebook-conversion-api-nextjs/components';
...
<>
<FBPixelScript />
<FBPixelProvider>
<Component {...pageProps} />
</FBPixelProvider>
</>
...
3. Start Sending Events
Trigger the events you need. For example, add to cart or purchase events.
import { fbEvent } from '@rivercode/facebook-conversion-api-nextjs';
useEffect(() => {
fbEvent({
eventName: 'ViewContent', // ViewContent, AddToCart, InitiateCheckout, Purchase etc.
eventId: 'eventId', // optional, unique event id's will be generated by default
emails: ['email1', 'email2'], // optional
phones: ['phone1', 'phone2'], // optional
firstName: 'firstName', // optional
lastName: 'lastName', // optional
country: 'country', // optional
city: 'city', // optional
zipCode: 'zipCode', // optional
products: [{ // optional
sku: 'product123',
quantity: 1,
}],
value: 1000, // optional
currency: 'USD', // optional
enableStandardPixel: false // default false (Require Facebook Pixel to be loaded, see step 2)
});
}, []);