Search engine optimization or SEO is a term that refers to the process of improving a website’s visibility on search engine results pages (SERPs). This is particularly important because greater visibility generally translates to more traffic and ultimately more business. This means search engine optimization can have a huge impact on the fortunes of a business. Here is some more information about this topic:
A Detailed Look at SEO
The aim of Professional SEO activities is to increase quantity and quality of traffic to a site organically. Webmasters and SEO expert use various tactics such as publishing keyword-rich content, using quality links, using informative title tags and Meta descriptions, quality social media links, and well-curate video content. It is worth noting there is no standard formula webmasters use to make sites rank highly on SERPs. This is largely because search engine companies like Google do not necessarily disclose how their search engine algorithms work. However, they give guidelines whenever they update their search algorithms that SEO experts use to make sites highly visible online.
SEO Benefits to Your Business
One of the greatest SEO benefits is increased traffic because many web users use search engines to find content or specific information. Figures published by Business2Cummunity show that as much as 60% of all organic clicks go to the first three search results. In addition, 50% of searches made on mobile devices target local businesses. Out of these, 61% result in a purchase according to Search Engine Watch. It is clear hiring a SEO professional to make your site more visible online makes financial sense.
Increase Conversion Rate
Increased traffic to your site will help you increase conversion rates. According to the Search Engine Journal, leads generated via SEO have a 14.6% close rate compared to leads generated via email or print advertising that have a lowly close rate of 1.7%. Moreover, the Interconnected World: shopping and Personal Finance study published in 2012 found that 44% of e-commerce shoppers begin the buying process by using a search engine. In most cases, this is to research a product/service before making a purchase. If your product/service appears in the first search engine results page, you can expect high conversion rates as well.
Become an Authority in Your Niche
Since search engine optimization also focuses on publishing informative, unique, and useful content, it will help your site become an authority in your business/industry niche. A good example is Wikipedia, which has become an authority in publishing quality content covering diverse topics such as aerospace, celebrities, politics, business, sports, and entertainment. As a result, it is one of the most visited sites in the world. You can take the same approach and establish your site as an authoritative source of reliable content.
Improve Brand Visibility on Social Networking Sites
Social networking sites like Face book and Twitter now play a big role in online brand visibility because they attract billions of visitors every day. To benefits from the captive audience that visits these sites, integrate social media button in your site. This will make it easy for visitors to share content with others without leaving your site. Furthermore, accounts dedicated to your brand on these sites will allow you to interact with existing as well as potential consumers in their turf.
Search engine optimization is a way of making a site rank as high as possible on SERPs. On-site and off-site techniques used by SEO professionals include quality outbound and internal links, creating easily navigable webpage’s, using social media buttons, keyword research and use in content, as well as creating webpage’s that load fast and render well on mobile devices.