data
data module from zepto.
data
data(name) ⇒ value data(name, value) ⇒ self
Read or write data-* DOM attributes. Behaves like attr, but prepends data- to the attribute name.
When reading attribute values, the following conversions apply: v1.0+
- “true”, “false”, and “null” are converted to corresponding types;
- number values are converted to actual numeric types;
- JSON values are parsed, if it’s valid JSON;
- everything else is returned as string.