Google Analytics (Universal Analytics) Sunset Notice
On 7/1/2023, Google will sunset its Universal Analytics product which means all standard Universal Analytics properties will stop processing new hits starting that day.
If you have a Google Analytics 360 property, your data will stop processing new hits on 10/1/2023.
See Google's official notice about their plans to sunset Universal Analytics for all details.
Google recommends moving from UA to Google Analytics 4 (GA4). Fortunately, mParticle makes this transition easy for you. Please see our GA4 documentation here for full setup instructions. Additionally, Google has migration documentation which may help in your migration to GA4.
If you are new to Google Analytics, we recommend you start with GA4 per the instructions above.
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